Atohi has been founded by people who have lived and breathed the endurance sports lifestyle for the past 3 decades.

Simon Bennett brings a wealth of experience from the production side of performance cycling and triathlon apparel, but with the critical eye of an avid cyclist and triathlete. The Brit turned Aussie now calls Melbourne home where him and his wife, Mary run a bustling gym in Mornington.

On the other side of the pond resides Neal Rawlinson who is a published author, E-Commerce strategist, and has always had a passion for exploration. Living in the stunning Yorkshire with his wife who shows equal passion for all things cylcing and triathlon, if they're not crossing finish lines togehter, you'll find them exploring nature, getting lost in the mountains and hunting down new trails to explore.