THE STORIES BEHIND THE BRAND
At ATOHI, we understand that deep within us all, lies an adventurer, a dreamer, and a thrill seeker. We’re here to awaken that spirit within you and infuse it into the roads, trails, and oceans of the world.
Our brand is for everyone. Whether you’re escaping the daily rat race, exploring the world around you, chasing that elusive goal or embarking on an epic adventure, we’re here to help you push the boundaries of what’s possible.
KOSCIUSKO ULTRA: RYAN MCKENZIE
From the stunning views to the challenging weather changes, we bumped in to Ryan McKenzie down at the Kosciusko Ultra! Rocking his Atohi cap we thought we'd check in and find out a little more about his adventure...
ATOHI KONA 2023
Our creative director and one of our founders, Glen Murray, (aka Korupt Vision) has just landed home from 2 weeks on Hawaii’s Big Island covering a historic, women only version of the Ironman World Champs.
ATOHI ATHLETES
IRONMAN GEELONG: DID SOMEONE SAY HOT SAUCE?
Geelong 70.3 was all that we could have hoped for and if a vibe could be bottled up and sold, we’d be the first to buy it!
