THE STORIES BEHIND THE BRAND
At ATOHI, we understand that deep within us all, lies an adventurer, a dreamer, and a thrill seeker. We’re here to awaken that spirit within you and infuse it into the roads, trails, and oceans of the world.
Our brand is for everyone. Whether you’re escaping the daily rat race, exploring the world around you, chasing that elusive goal or embarking on an epic adventure, we’re here to help you push the boundaries of what’s possible.
ATOHI KONA 2023
Our creative director and one of our founders, Glen Murray, (aka Korupt Vision) has just landed home from 2 weeks on Hawaii’s Big Island covering a historic, women only version of the Ironman World Champs.