Our creative director and one of our founders, Glen Murray, (aka Korupt Vision) has just landed home from 2 weeks on Hawaii’s Big Island covering a historic, women only version of the Ironman World Champs. The iconic race in a location with imagery second to none got Glen revved to do his creative best with some of the worlds fastest female triathletes. “This island with its contrasts, from the blackest lava fields to the sparkling oceanic blues, provides the perfect backdrop to create incredible content” says Glen. “Insert some of the worlds fastest triathletes performing at their absolute peak and it’s an opportunity I just couldn’t miss”. 

We also had world renowned Ultra Trail runner Lucy Bartholomew repping in our Du Monde suit for her first Kona. This puts Lucy into an extremely select group (3 people we believe??) to have completed both UTMB Mont Blanc and the Ironman World Championship in Kona in the same year. The 170km UTMB is just 6 weeks before Kona - just wow Lucy! Thank you ladies for representing everything we stand for here at Atohi.

The women’s only event this year was a milestone for the sport, providing the women with their own stage. For the women, and especially the professionals, this is a game changer, allowing them to showcase their achievements and contributions to the sport while empowering and inspiring others . And that they did, with Brit Lucy Charles-Barclay taking the win in a stunning course record (8h24) in her 5th attempt (Four x 2nd place!!). German Anne Haug ran into second with a blistering 2h48 run course record and fellow German Laura Philip executed her potential to round out the podium. With 16 women going sub 9 hours on Saturday it really showed how deep and fast Women’s professional triathlon has become.